PPC & Google Ads Management
Capture buyers at the exact moment they search for your solution. Meticulous search campaign structures, negative keyword pruning, and conversion-focused bid strategies.
The Engineering Approach
Google Ads is often where companies waste the most money through broad-match keyword leaks, unvetted Performance Max black boxes, and poor conversion tracking. FARAKIQ builds tightly-themed search ad groups, enforces rigorous negative keyword lists, and aligns keyword intent with dedicated landing pages to ensure your ad spend converts into real pipeline.
Who This Service Is Engineered For
Companies targeting high-intent commercial keywords where searchers are ready to buy.
Growth-focused businesses, e-commerce brands, and high-ticket companies needing high-intent customer acquisition.
SaaS and B2B platforms seeking qualified leads from specific category searches.
Businesses burning budget on agency-managed Google Ads with low lead quality.
Core Capabilities & Engineering Scope
High-Intent Keyword Harvesting & Segmentation
Granular search campaign architecture grouping terms by exact commercial intent (problem-aware, solution-aware, competitor comparison) rather than loose broad match queries.
Aggressive Negative Keyword Management
Active weekly search query audits that prune irrelevant clicks, informational searches, and unqualified queries before they consume valuable campaign budget.
Conversion Tracking & Value Attribution
Google Tag Manager and GA4 conversion tracking implementation verifying actual form submissions, phone calls, and purchases rather than misleading pageview hits.
Search Copy & Ad Extensions Optimization
Compelling responsive search ads (RSAs) utilizing sitelinks, callouts, structured snippets, and clear differentiators to maximize click-through rate (CTR) and Quality Score.
How We Execute This Work
Search Query & Account Audit
We analyze past search term reports, keyword quality scores, conversion tracking accuracy, and bid efficiency to pinpoint immediate budget savings.
Restructure & Keyword Blueprint
We rebuild search campaigns with clean thematic ad groups, write targeted RSAs, implement strict match types, and add comprehensive negative lists.
Bid Optimization & Query Pruning
We monitor search terms weekly, adjust target CPA / ROAS bidding as data accumulates, and refine landing page alignment for higher Quality Scores.
What You Receive
- Full Google Ads account audit and structure redesign
- Google Tag Manager & GA4 custom conversion tracking
- High-intent keyword matrix and negative keyword lists
- Responsive Search Ads (RSAs) and asset extensions
- Bid strategy calibration (Manual CPC to Smart Bidding)
- Weekly transparent reports detailing search terms and lead costs
Frequently Asked Questions
What is your management fee structure?
We charge a transparent flat monthly fee starting at ₹12,000/month. We never charge a percentage of your media spend, ensuring our guidance is focused entirely on cost-efficiency.
How do you prevent wasted spend on irrelevant searches?
We avoid uncontrolled broad match without signal controls. We conduct regular weekly search query reviews and maintain proactive master negative keyword lists across every campaign.
Can you fix our conversion tracking before running ads?
Yes. Accurate conversion tracking via Google Tag Manager and GA4 is the first prerequisite before launching or scaling any Google Ads campaign with FARAKIQ.
Related Capabilities & Case Studies
Digital real-estate sales application engineered for property exploration and lead capture.
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