Meta Ads Management & Paid Social Growth
Engineered Facebook and Instagram ad campaigns focused on predictable lead acquisition and e-commerce return on ad spend — without agency retainers or percentage-of-spend markups.
The Engineering Approach
Most agencies run Meta Ads through templated campaign structures and hide declining returns behind vanity metrics like impressions and reach. FARAKIQ approaches paid social with an engineering mindset: rigorous pixel event tracking, systematic creative testing frameworks, granular custom and lookalike audiences, and direct weekly reporting on cost-per-lead (CPL) and cost-per-acquisition (CPA).
Who This Service Is Engineered For
B2B and high-ticket service companies needing qualified inbound consultations.
Direct-to-consumer (D2C) and e-commerce brands wanting disciplined ROAS testing.
Founders tired of paying agencies percentage-based fees that punish budget scaling.
Businesses and brands globally needing an accountable growth partner.
Core Capabilities & Engineering Scope
Account Structure & Campaign Architecture
Consolidated campaign hierarchies built around high-intent Prospecting (TOF), Retargeting (MOF/BOF), and Advantage+ shopping or lead workflows designed to maximize algorithmic learning efficiency.
Rigorous Conversion & CAPI Tracking
Setup and verification of Meta Conversions API (CAPI) alongside server-side tracking to capture signal loss from browser privacy restrictions and ensure accurate purchase or lead attribution.
Systematic Creative & Angle Testing
Structured creative sprints testing value propositions, headline hooks, visual formats (reels, carousels, static single-image), and copy angles to isolate clear winners before scaling spend.
Weekly Direct Reads & Budget Pacing
Transparent weekly performance updates breaking down spend, cost-per-lead, and purchase conversion rate in plain language. Zero disappearing acts or confusing agency slide decks.
How We Execute This Work
Audit & Signal Setup
We inspect your existing ad account, pixel tracking, past winning creatives, and landing page conversion rates to identify budget waste and baseline metrics.
Campaign Strategy & Creative Batch
We structure segmented audiences, draft direct-response ad copy variants, configure high-converting conversion events, and deploy controlled budget tests.
Iteration, Scaling & Weekly Accountability
We cut losing ad sets early, double down on winning creative angles, pace your budget cleanly, and review weekly results directly with you.
What You Receive
- Full Meta Business Manager & Ad Account configuration
- Conversions API (CAPI) and pixel event auditing
- Audience research (custom audiences, exclusions, lookalikes)
- Direct-response ad copy and headline writing
- Creative direction and asset formatting recommendations
- Weekly performance reports with direct action items
Frequently Asked Questions
Do you charge a percentage of our advertising spend?
No. FARAKIQ operates strictly on a predictable flat management fee (starting at ₹12,000/month). You pay the ad platforms directly for your ad spend, so our advice is never biased toward artificially inflating your budget.
Can you manage Meta Ads alongside Google Ads or our landing pages?
Yes. In fact, paid social works best when paired with high-converting landing pages and Google Ads capture. Our Growth tier (₹35,000/mo) includes multi-channel Google and Meta Ads management with integrated technical optimization.
How soon do we see actionable data from new campaigns?
Initial campaign validation and baseline CPA data are typically established within the first 7 to 14 days of structured testing, after which budget reallocation begins.
Related Capabilities & Case Studies
Full-stack luxury e-commerce platform built for conversion and order lifecycle management.
CASE STUDYConversion-optimized healthcare web platform with structured service funnels.
Ready to stop wasting budget on disjointed vendors?
Work directly with our specialist partners. Direct communication, predictable flat fees, zero agency bureaucracy.